City of Robertsdale, Alabama
Digital City Platform Proposal — Not simply a new website. A digital foundation for the future of Robertsdale.
Prepared by
Hebner Solutions, LLC
Proposal Date
August 2026
Attention
Deborah Toler · Robertsdale Building
Prepared for
City of Robertsdale, Alabama
Executive Summary
The City of Robertsdale asked Hebner Solutions whether we could redesign its website to provide a look, organization, and functionality similar to the City of Foley website.
Hebner Solutions can provide the public-facing functionality expected from a modern municipal website, including:
But Robertsdale has an additional opportunity.
Instead of building only another informational website, Hebner Solutions can build the public website on top of an interactive City platform.
"Here is the information you need."
"Here is the information you need — and you can take care of it right here."
Everything residents need. Everything staff needs. One connected City platform.
Comparison
This represents the general traditional municipal website model and is not a criticism of any specific city. Foley demonstrates what a good modern public municipal website can look like.
Traditional Municipal Website
Proposed Robertsdale Platform
"A website tells people where to go. A web application can help them get it done."
Architecture
Many traditional websites add functionality by installing separate plugins or extensions — each from different developers, each with its own updates, licensing, and maintenance.
Traditional
Robertsdale
Specialized services such as payment processors, GIS systems, emergency notification providers, accounting software, or government databases may still need integrations. The difference: Robertsdale's application is designed to connect to these services rather than require residents and staff to experience them as disconnected systems — wherever integration is technically and contractually possible.
The Problem
Municipal employees often work across many different software platforms — each with different usernames, passwords, interfaces, reporting, databases, and vendors.
Robertsdale
Staff Portal
One centralized workspace
"One login. The information you need. Based on your job."
Where APIs and integrations are available, the Robertsdale platform can connect existing systems and give employees a more centralized place to access information and complete work. It does not mean every existing vendor must immediately be replaced.
Accounts
Every City employee can receive their own secure account. Permissions are determined by their role — so each person sees only what they need.
Mayor — Executive City Dashboard
Potential access:
Technology Audit
We can provide an accurate price for the public website and core platform. But determining the exact cost of a fully centralized City system requires understanding what Robertsdale currently uses.
What we'll need an inventory of:
Complete the Technology Inventory
For every system, tell us: name, vendor, purpose, department, login URL, number of users, cost, contract expiration, whether the vendor provides API access, primary contact, and notes.
Or add systems manually below. Your entries are saved securely to this proposal.
| System Name | Vendor | Purpose | Department | Login URL | Users | Cost | Contract Exp. | API? | Contact | |
|---|---|---|---|---|---|---|---|---|---|---|
Why the Audit Matters
Suppose Robertsdale currently uses 15 different systems. Some connect easily, some need custom integration, some can't be integrated, and some can be replaced. Hebner Solutions will evaluate each one honestly.
CONNECT
Connect the existing system directly.
REPLACE
The Robertsdale platform may be capable of replacing it.
KEEP
Continue using the existing system but provide easier access.
CUSTOM
Develop a specialized integration.
NOT AVAILABLE
Vendor does not provide a supported integration path.
This creates an honest technology roadmap and allows Hebner Solutions to provide accurate pricing — rather than guessing at integration costs before knowing what systems Robertsdale actually uses.
Project Phases
The work is organized into clear phases so Robertsdale can see progress and receive value early — without waiting for every internal system to be integrated.
Discovery & Technology Audit
Design
Core Development
Content Migration
Integrations
Testing
Training
Launch
Continuous Improvement
Timeline
Estimated core website + platform: 8–16 weeks. Advanced integrations may extend beyond initial launch and can be deployed in phases — so the public website is not delayed waiting for every internal system.
0–0
weeks for core launch
A staged rollout reduces risk and delivers value earlier:
Launch 1: Public Website + Staff Console
Launch 2: Resident Services
Launch 3: Department Integrations
Launch 4: Advanced Reporting & Automation
Pricing
Final pricing subject to discovery and approved scope.
Preliminary Estimate · Final Pricing Subject to Discovery and Approved Scope
Initial Platform Design & Development
$65,000 – $120,000
Content & Document Migration
$3,000 – $8,000
Depending upon:
Technology & Integration Audit
Included with approved project discovery
Identifies current systems, integration opportunities, replacement opportunities, API availability, security considerations, licensing, integration complexity, and a recommended roadmap.
Custom Integrations
To be determined after the audit
We cannot responsibly quote integrations until we know exactly which systems Robertsdale currently uses and what technical access those vendors provide. Integrations can be quoted individually.
Monthly Management
Three transparent monthly options. Unused development hours do not automatically roll over unless included by contract. Major new systems, third-party licensing, and major integrations are separately quoted.
Essential City Care
$2,000/month
City Managed
$3,000/month
Digital City Partnership
$5,000/month
Next Steps
Proposal Review
City reviews this preliminary proposal.
Discovery Meeting
Meet with leadership and department representatives.
Technology Inventory
City provides existing software/vendor information.
Final Scope & Price
Hebner Solutions provides final implementation scope, integration roadmap, pricing, and schedule.
"Don't just redesign the City's website. Build Robertsdale's digital infrastructure."
Acceptance
This is NOT final contract acceptance. By acknowledging, you confirm you have reviewed this preliminary proposal and would like Hebner Solutions to prepare the next-stage project scope.